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Don’t hide from TripAdvisor Reviews!
There has been a lot of debate recently about whether or not hotels should put a link to TripAdvisor on their website. Some hospitality marketers are of the opinion that you shouldn’t call attention to...
View ArticleChris Brogan Interview – Hotels that Listen in Social Media Generate Business
Chris Brogan was very busy running the show at the 2009 Inbound Marketing Summit in Boston, MA, yet being the cool guy that he is, he took the time to share his own insight with us on how hotels...
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Prepare Your Hotel for Google Sidewiki Comments! Tips on What Your Hotel...
It’s been two months since Google introduced Sidewiki on September 23, but it hasn’t really caught fire . . . yet. When it was first announced, there was a lot of buzz on blogs and news sites, and it...
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Social Media Education – Your First Line of Defense
You’ve toiled tirelessly to work through and gain approval for your hotel’s social media strategy and now it is ready for action. Goals and measurement objectives have been put in place. You have...
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Is TripAdvisor the Next Reputation Management Platform?
Reputation management has been and will continue to be a major concern for the hospitality industry. The days of Guest Satisfaction Surveys (GSS) being sent via postcard or even via email after a...
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